When juggling career, family, social obligations, and daily life, is exercise the first obligation dropped? Do all those obligations prevent you from getting in shape? Can you imagine running your own business, having strength, muscle definition, and cardio health? Dwayne Wimmer, owner and hands-on manager of Vertex Fitness, lives that life.
But he's a pro, you say, he has to be fit. If it were only the fitness angle, that would be an argument. Dwayne also very actively manages his business, from handwritten cards to new clients to promoting Vertex Fitness actively on Facebook and Twitter.
Plus Dwayne and Vertex sponsor many social activities, like the Mainline Film Festival (catch it next year). How does Dwayne do all of this? First, by networking and maintaining an online presence but also by knowing the most effective physiology and exercise.
How does this help his clients? A typical work-out is 30 minutes and includes a cardio warm-up. Most of the session is strength training but if you move enough weight with proper form and speed, there is an additional cardiovascular component. The work-out targets muscle groups and addresses functional strength and range of motion. Clients work with a personal trainer beside them at every moment. This ensures proper form and effective movement, which maximizes results. In other words, in 30 minutes, you've done your cardio and your strength and you're free to attend the Film Festival, buy groceries, or have quality time with your family and friends.
Sound too good to be true? It's not. I recently joined Dwayne for an introductory session (which you can get for free). I went home sore, having worked muscles that I seem to be skipping with my many other activities. I recovered in a day or two but it was a potent reminder that we can choose to spend all of our time in the gym, we can live without fitness, or we can work effectively, safely, and quickly and lead a life.
If you want to be fit but not to be a "typical gym meathead," get over to Vertex Fitness, at 24 North Merion Avenue, Bryn Mawr, PA 19010. Live is short so live it beautifully and fully, like Dwayne Wimmer.
24 North Merion Avenue, Bryn Mawr, PA 19010 • 
